Cc Ādi 3.40
Text
kali-yuge yuga-dharma--nāmera pracāra
tathi lāgi' pīta-varṇa caitanyāvatāra
tathi lāgi' pīta-varṇa caitanyāvatāra
Synonyms
kali-yuge-in the Age of Kali; yuga-dharma-the religious practice for the age; nāmera-of the holy name; pracāra-propagation; tathi-this; lāgi'-for; pīta-varṇa-having a yellow color; caitanya-avatāra-the incarnation of Lord Caitanya.
Translation
The religious practice for the Age of Kali is to broadcast the glories of the holy name. Only for this purpose has the Lord, in a yellow color, descended as Lord Caitanya.
Purport
"After searching through all the Vedic literature one cannot find a method of religion more sublime for this age than the chanting of Hare Kṛṣṇa."