One can find an abundance of glorification of Śrī Bhagavān’s name in śāstra. A portion of those glories will be mentioned here.
pūrnaḥ śuddho nitya-mukto ‘bhinnatvān nāma-nāminoḥ
“There is no difference between nāma (Kṛṣṇa’s name) and nāmī (Kṛṣṇa) because kṛṣṇa-nāma is cintāmaṇi svarūpa (giving all transcendental good fortune), and Svayaṃ Kṛṣṇa is caitanya rasa vigraha (the form of transcendental rasa), complete, beyond māyā and eternally liberated.”
kīrtanād eva kṛṣṇasya mukta-saṅgaḥ paraṃ vrajet
“My dear King, although Kali-yuga is an ocean of faults, there is still one good quality in this age. Simply by chanting the hare kṛṣṇa mahā-mantra, one can become free from material bondage and attain Bhagavān.”
dvāpare paricaryāyāṃ kalau tad dhari-kīrtanāt
“The result which is attained in Satya-yuga by meditating on Śrī Bhagavān (dhyāna), in Tretā-yuga by performing opulent yajñas, and in Dvāpara-yuga by performing arcana, is easily available in Kali-yuga by performing hari-nāma kīrtana.”
nāma haite haya sarva-jagat-nistāra
“In Kali-yuga, the avatāra of Śrī Kṛṣṇa comes in the form of His name. Simply by chanting this name, the entire world can be delivered.”
sarva-mantra-sāra nāma ei śāstra-marma
“In Kali-yuga there is no other sādhana but to chant hari-nāma. It is the essence of all Vedic mantras, and the purport of all śāstra.”
taraṇi riva timir-jalandhi jayati jaganmangalaṃ harernāma
“All glories to hari-nāma, which is auspicious for the entire world! Just as the rising sun dissipates all darkness, if hari-nāma rises just once, it can destroy all of a person’s sins.”
macaṇḍalamamukalo kasulabho vaśyaśca mukti śriyaḥ
no dīkṣām na ca satkriyaṃ na ca puraścaryām manāgīkṣate
mantro yaṃ rāsanāspṛgeva phalati ṣrī kṛṣṇa nāmātmakaḥ
“The minds of those who are guṇatīta (beyond the three modes) are attracted to nāma. That Śrī Kṛṣṇa nāma svarūpa (Kṛṣṇa in the form of the mahā-mantra) is easily accessible to those who are lower than cānḍālas and also captivates the opulence of mukti. It awards results even by its initial contact with the tongue. It does not consider whether or not a person has taken dīkṣā, performed pious activity, or taken vows of austerity.”
yad-brahma-sākṣāt-kṛti-niṣṭhayāpi vināśam āyāti vinā na bhogaiḥ apaiti nāma! sphuraṇena tat te prārabdha-karmeti viranti vedaḥ
”O nāma! The Vedas loudly declare that a bhakta’s fructified sinful reaction (prārabdha karma), which cannot be eliminated even by resolute meditation on impersonal brahma, is at once mitigated by Your appearance on the tongue even without his undergoing any suffering.”
oṣṭhaspandanamatreṇa kirttanstu tato varam
“Although Viṣṇu is the deliverer of all sins, remembrance of Him is only attained after a person has endeavoured with great difficulty over a prolonged period of time. But those who spontaneously perform viṣṇu-kīrtana are superior to them because, by nāmakīrtana, or rather by nāmābhāsa (a shadow of nāma), one can be liberated from bondage to this material world.”
viramita-nija-dharma-dhyāna-pūjādiyatnam
katham api sakṛdāttaṃ muktidaṃ prāṇināṃ yat
paramamṛtam ekaṃ jīvanaṃ bhūṣaṅaṃ me
“All glories, all glories to Śrī Kṛṣṇa Murāri’s name, the embodiment of divine bliss! It halts the cycle of birth and death and relieves one of all painful endeavours in practicing religion, meditation, charity, deity worship and austerity. It awards liberation to one who utters it even once. Kṛṣṇa-nāma stands alone as the supreme nectar and sole treasure of my life.”
tanmukhe harināmāni sadā tiṣṭhanti bhārata
“O great descendant of Bharata! The name of Śrī Hari will remain eternally on the lips of those who have performed arcana of Vāsudeva in their previous hundred births.”
vidhyate nātra sandeho viṣṇonārmānukīrttane
kālo ‘sti dāne yajñe ca snāne kālo ‘sti sajjape
viṣṇuh sankīrttane kālo nastyatra pṛthivītale
“O King! It is stated unequivocally that time and place are not considered in the performance of kīrtana of Śrī Viṣṇu’s names. Such rules apply to giving in charity, performing yajña, and chanting other types of japa. On this earth planet, however, such consideration does not apply to the performance of sankīrtana of Śrī Viṣṇu’s names.”
nocchiṣṭadau niṣedho ‘sti śrī harernāmni nalubdhaka
“O Hunter! Time and place are not considered in the performance of kīrtana of Śrī Hari’s name. Although a persons mouth may be full of foodstuffs or he may be in an unclean state‚ he is not prohibited from performing nāma-kīrtana.”
sakala-nigama-vallī sat-phalaṃ cit-svarūpam
sakṛd api parigītaṃ śraddhayā helayā vā
bhṛguvara! nara-mātraṃ tārayet kṛṣṇa nāma
“Kṛṣṇa-nāma is the sweetest of the sweet and the most auspicious of all that is auspicious. It is the flourishing creeper, the eternal, fully ripened fruit of the Bhāgavata, and the embodiment of knowledge, cit-śakti. O best of the Bhṛgu dynasty! Even if someone chants the holy name only once, with faith or indifference (helā), he is immediately delivered from this ocean of birth and death!”
yogināṃ nṛpa nirṇītaṃ harer nāmānukīrtanam
“O King! Previous ācāryas have announced this siddhānta: chanting and remembering the name of Śrī Hari again and again is the primary sādhana and sādhya for those persons who desire to attain the heavenly planets, liberation, freedom from material desires, as well as for the self-satisfied yogīs.”